- North West Natural History Museums Partnership (NWNHMP)
Background7 Million Wonders was developed on behalf of 31 North West Museums with natural history collections. Its aim: to demonstrate the importance of the key role Natural History Museums and their collections have in helping to connect people and nature.
SolutionWorking alongside project lead Henry McGhie and photographer Paul Cliff, our role was to lead the creative direction and design. We devised a visual approach that celebrates and brings the unique collections to life, through striking imagery and key facts. A soft nature colour palette and tactile materials encourage the reader to pause, consider and reflect. The reader also has the opportunity to see how people need nature & nature needs people, through a directed photo-story of a young family - who we see developing an increasing awareness and appreciation of nature, via access to North West Natural History Museums and their collections.
7 Million Wonders will act as an advocacy document for the Museums of the NWNHMP as they move forward with their aim to 'reforge stronger connections between people and nature.'
- Original photography: Paul Cliff
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