Under the creative direction of Sarah Crossland and Paul Hartland, sarah crossland design is a creative studio specialising in design for print and space. What does that mean? Well, essentially we focus on graphic design practice to develop identities and transform environments, creating fully considered design solutions that reflect the personality and function of your brand, business or project.

So what makes us different? We work hard to break the preconceptions of graphic design practice in a confident and innovative way. Integrated in our approach is the concept of pushing the boundaries of 2D design practice in three dimensional space to improve people's use, experience and understanding of their environment. In a nutshell... we think BIG! Or, to give it its full description 'brand interpretation graphics'.
How do we do it? Listening. Questioning. Exploring. Evaluating. These are some of the important processes we use to get to know you, your brand, your business and your requirements. Coupled with a user-centred focus that puts you and your audience at the forefront, we don't advocate a one-size fits all approach, so you can be assured that our design response will be tailored to you.

Our core team has a hands-on attitude and we can personally guide you through the whole process from brief to completion. Our work is multi-disciplinary, fusing graphic design, typography, surface pattern, print, interior graphics, environment graphics and 3D understanding. Our approach is a flexible one and we are proud to work with other specialists in their fields to deliver a complete service.


Having spent over a decade each in industry cutting their design teeth, Sarah and Paul have worked on every stage of the design process from concept generation, planning and research, through art direction and illustration, to production, artwork and presentations... it was a natural progression into launching their own design practice. You could say that it was your typical kitchen table start-up... born out of a combination of good timing, a shared respect and understanding of the considered and well-crafted, and a desire to create meaningful design.

Run as a collaborative partnership, Sarah and Paul offer their clients a flexible and knowledgeable service, honed from both individual and combined design experience. This means that they are able to undertake a range of projects, big and small. They think outside the box, combine skills, play with process, merge disciplines, push expectations and provide specialist knowledge - all rooted in a solid understanding of established design principles.

Since establishing their studio practice they have successfully led, managed and delivered an array of design projects. Working across a variety of sectors from heritage and hospitality to business and education, projects range from brand interpretation graphics and exhibitions, through print and illustration to interior refurbishments and products.

Based in beautiful Derbyshire in the north of England they can mostly be found splitting their time between the 'clean' design studio and the 'not so clean' workshop.

List of Services

  • brand interpretation graphics
  • campaigns
  • exhibition
  • graphic design
  • illustration
  • interior
  • interpretation
  • print
  • surface pattern