- Café Muse
- UMC Ltd, The University of Manchester
BackgroundA complete solution was order of the day for Café Muse when they initially approached scdesign to redesign the café menus and associated print collateral. Keen to also find ways to refresh the interior of the café space, the project requirements included highlighting the café's commitment to local suppliers, healthy eating and sustainable practices to a wide and diverse audience. As on-site café at Manchester Museum, it was equally imperative that the design solution provided opportunity to further enhance both Museum visitor experience and promote the Museum to café only customers.
SolutionThe collaborative process saw the interior space repainted in a warm sage green, tables stripped back to natural light wood and walls styled with striking object photography, personalised typographic displays and a bespoke blackboard to showcase Museum events.
Wayfinding was also treated, with a selection of mismatched information replaced with visually consistent signage both inside and outside the café space.
A contemporary identity, design scheme and friendly tone of voice was devised and applied to all customer facing print from large wall mounted menu boards to new soft-back table menus - a must for the family-friendly space - all reflecting the café's character and their commitment to providing great, wholesome food, made from local ingredients. Alongside this, tabletop tri-folds give opportunity to showcase Museum events, promote venue hire possibilities and advertise the day's special offers to café and museum visitors.
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