- Chester Cathedral, UK
BackgroundNestled in the undercroft of Chester Cathedral, the Chester Cathedral Shop redevelopment saw scdesign commissioned to devise the concept and direction of the environment graphics and print collateral.
SolutionDrawing inspiration from the history, architecture and aesthetic of Chester Cathedral, an initial series of bespoke surface patterns was created. Each pattern featured a key element - that of the Chester Cathedral Cross - combined with a secondary element reflecting a particular strand of the Cathedral's history. The selected design, featuring the cross combined with a crown of thorns, references the Cathedral's religious standing and demonstrates the influence of rich tapestry, embroidery and goldwork observed during the research phase.
Developed as a one-colour repeat in two distinct colourways, the pattern is strong in colour, precise in detail and considerate of the fabric of the space. The final scheme was successfully translated and implemented as environment graphics in the form of cut vinyl on acrylic panels, printed shop tickets and wooden radiator covers, reinvigorating the new retail space.
Further research into the Cathedral's architecture provided the foundation for signage. Based on the concept of 'layers' and using the Cathedral building as a starting point, specifically the historical arches, a graphical device reflecting the evolution of Chester Cathedral was devised as key signage and wayfinding.
- Project collaborator: BWD
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